Social Media Tips & Strategy

Real Advice for Real Businesses

No fluff. No theory. Just practical social media guidance for small business owners who are too busy to waste time on advice that doesn't work.

April 16, 2026

What Is a Good Instagram Engagement Rate for Small Businesses? A Veteran's Guide

Your Instagram engagement rate matters way more than follower count, and I'm going to show you exactly what number you should be aiming for. Here's how to measure it and improve it without wasting time on tactics that don't work.